The device was studied in detail and takes several years to reach the market. The iPhone top-of-the-range and what is said to be the most advanced mobile device, the iPhone X, has been in testing and development for 5 years, according to Jony Ive, the tech giant Apple’s chief designer. There were several statements and revelations made by Jony Ive at the New Yorker TechFest event, which took place last Friday. We have already noticed some of his ideas and concerns, including the one that he mentioned about the misuse of the iPhone by some users. However, after that statement, now, according to the India Times, it was also mentioned that the Face ID technology present on the iPhone X was something that was in research and development over the last 5 years. As with all iPhones, some have even been made public, the tech giant Apple has manufactured several prototypes to test the technology and come up with an innovative kind of screen in its segment. According to the Cupertino company’s creative, of course, the chief designer of the tech giant Apple, Jony Ive stated that the task of reaching a final product was not easy because the team was not unanimously satisfied with the results achieved. Here is what Jony Ive stated “There is a tendency, and of course there is, and I understand it, with the benefit of hindsight, all of it seems inevitable, but for 99 percent of the time, it did not work for us. For the vast majority of the development cycle, all we had were things that failed. By definition, if they did not fail halfway through, then we’d be done”. In the interview, it is noticed that the market pressured the tech giant Apple, especially in the case of the end-to-end screens, which were already a great success in brands like Xiaomi, LG or Samsung. However, Jony Ive says that it was not a simple process to make this change functional, attractive and within a value that the market “accepted.” In the interview, while asked what it would look like to be the evolution of the iPhone, the tech giant Apple’s design director did not unveil or even lift the veil of any news that the tech giant Apple is already working on. So, what do you think about this? Simply share your views and thoughts in the comment section below.
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